MICE stands for Meetings, Incentives, Conferences & Exhibitions. It is business tourism at its finest, aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting.

MICEdirectory.com is one of the world’s leading Meetings, Incentives, Conventions online information and news portal. It is a directory of MICE product and service suppliers. MICE Directory act as an intelligent business events guide for MICE organisers and planners.

MICE event locations are promoted by specialized convention bureaus in countries and cities, established for the purpose of bidding on MICE activities. This process of marketing and bidding is normally conducted well in advance of the event, often several years, as securing major events can benefit the local economy of the host city or country. Convention bureaus may offer financial subsidies to attract MICE events to their city. MICE tourism is known for its extensive planning and demanding clientele.

Apart from bringing industry counterparts together, MICE tourism helps in energizing ideas and increasing sales and revenues. The MICE industry is also a service industry, which encompasses transportation, sales, finance, and travel.

This MICEDirectory.com provides a detailed profile for each venue, including a description of the space, floor plans, accessibility, amenities, photos and contact information. Meeting and event planners can search for venues by the type of venue space, location and event category.

Meeting and event planners will find this directory useful, and industry partners can list for free the venues and services to keep the directory up-to-date to attract all meetings and business events professionals.

The MICE industry is one of the hospitality industries most profitable sectors, as MICE travelers typically spend large amount of their budget on-site. MICE groups use the hotels banquet facilities the most, making them highly important for many hotels. Some hotels are even geared towards this type of business, such as conference and convention hotels. Bookings for MICE events are usually planned a year or two in advance to give proper notice to the hotel and outlets.